Yes, your favorite (or least favorite) candy bar company is encouraging men to take a bite of their candy bar in hopes of creating a legitament excuse for their absence or call log that their wives are suspicious of. This morning, I was doing my make-up, watching Married with Children, and enjoying the deep philosophy of Al Bundy when I saw a commercial that sort of bothered me.
Unfortunately, I couldn’t find the commercial on Youtube. It goes a little something like this::Wife asks husband who “Kathy” is and why she is calling and saying she needs him. Husband takes bite out of Twix bar and with a very guilty mug, explains that Kathy is his boss and needs him to come in early to play catch-up. I think I got it.
What has our society come to?! Advertising your product by encouraging men to do what many of them want to, all ready have, or been thinking about doing. It isn’t just this specific commercial. There are quite a few I have deemed distasteful for myself. Most of them are geared toward men, surprise surprise.
Do you love boobies? Of all shapes and sizes? That’s great. A new way of raising money for breast cancer are these bands that are supposed to have meaning behind them. I think they have lost just that. Before the “Save the Tatas” campaign, most of what people had for breast cancer awareness was pink ribbons, pink bracelets, pink anything. Now their marketing techniques have changed quite a bit. They’re going after the younger crowd by using the mottos “i love boobies”. It’s great that they’re raising money for breast cancer, but is that the reason people are buying them? I really just need to leave my preconceived notions at the door, but when I see a sixteen year-old boy with one of those bracelets on, I automatically assume he’d rather be motor-boating boobies versus saving them. That’s just my opinion.
Breast cancer awareness is very close to my heart. It is very prevalent in my family and I have relatives who lost their lives, and are still fighting for theirs due to this horrible cancer.
I’d like to see some of the people who purchase those bracelets see what a breast cancer patient actually goes through. Maybe see a pre and post-op patient who has undergoes a lumpectomy or mastectomy. Show them the chemo and radiation treatments, how the patient looks and behaves before and after treatment. My aunt Mona has had breast cancer for the past nineteen years and thedoctors have leveled with her saying she’ll be getting chemo for the rest of her life. When you purchase those bracelets, think about that. Think about the true meaning behind breast cancer awareness, what it means, and what it does to people.
I’m not putting down this advertisement because it has been very successful, I just wish to see more meaning and thought behind it.
I’ve decided not to follow the crowd on this one, I’m sticking with one I got years ago that says “Share beauty, spread hope”.
Keep calm and carry on.
-Kendall
